I get it. Most people hate fundraising.
You need to raise money for your important work, but you're struggling to get it right. Most people can't imagine anything worse than fundraising. Maybe it "feels like begging" or there's just "too much donor fatigue and competition."
Whatever the reason, you are not alone.
But imagine if you could raise money and feel amazing in the process.
Imagine attracting people to your organization who are inspired and excited by the work you do.
They’re going to be giving, because you’ve tapped into their hearts and aligned their dreams with your organization’s ambitions.
Imagine what this means for the incredible work of your organization.
How effectively can you magnify its impact with another $1000? Or $5,000? What about $50,000 or even $500,000? What impact does that have on the community you serve? What does your organization’s future look like with a stable and growing source of revenue with donors who are connected and committed?
Imagine if fundraising was fun, energizing and thrilling, because you get to be authentic, natural and still successful!
I'm on a mission to make great fundraising achievable for small nonprofits like yours.
Your step-by-step road map.
what the fundraising! is a four-step program where I walk you through the exact steps you need to take to raise more money for your organization in a way that feels good, even great.
Learn about your donors and why they support your organization. Find your own passion and learn how it becomes the foundation to effective fundraising.
Understand why stories are foundation to fundraising. Learn how to tell your story in a way that inspires and builds connection. Craft your own story.
You'll find prospective donors and then develop relationships with them in a meaningful way. Read your donors hearts and minds to stand out in the crowded charitable space.
articulate impact and ask!
We'll set you up for success by articulating the impact of your organization. You'll move from solid relationship to confirmed donors!
Because I’ve seen it and I’m sure you see it too. Small organizations that are doing incredible work. Work that is game changing, innovative and urgent. I’ve also seen the real, sweat-breaking, and heart-aching struggle of organizations who just can’t get fundraising right. I’ve seen incredible ideas whose time has come, never get off the ground. I’ve seen organizations shut down and close shop because they couldn’t raise money. And I’ve seen great organizations stall, because status-quo is easier than fundraising.
You deserve better and your community deserves better.
Fundraising can unlock your ability to change the world.
Adil raised $5,000 in his first ask.
Cindy really helped me articulate my passion and find my authenticity that gave me the confidence to find my fundraising groove.
In my very first ask I raised $5,000! It feels amazing to raise money for the causes I care most about in a way that feels really me.
Adil Dhalla, Centre for Social Innovation
what the fundraising! transformed our organization. We not only raised $4,000 in just 3 months, but we enjoyed doing it. Our entire board is now excited about fundraising. Yes, excited. About fundraising. The best part of the program is that it is so practical. I could literally put the lessons to work right away.
Hannah McGechie, Ten Oaks Project
Hannah's organization raised $4,000 of new money in just 3 months!
Moe's organization secured a major, $50,000 partnership
Cindy's break-it-down approach in what the fundraising! has helped us modify and improve our fundraising efforts. Small changes have been yielding big results! We've raised $1,000 in 3 months and then secured a new, $50,000 partner by using the skills we've learned in what the fundraising!
Moezine Hasham, Hockey for Youth
what the fundraising! is your path to raising more money without the "icky" factor.
Through what the fundraising! I take fundraising and make it straightforward and comfortable. Without feeling like you're begging or selling your soul.
You see, I’ve taken everything I know about fundraising, everything I’ve learned over 15 plus years at both small and large organizations, everything that has helped me raise over 10 million dollars for various causes, and I’m putting it into something that everyone can learn.
I want to help you be your authentic fundraiser and lead the change you want to see in the world by inspiring others.
4 Lessons with 7 videos, downloads and tip sheets to learn at your own pace.
ONLINE, ON-DEMAND LESSONS
FOR YOUR ENTIRE ORGANIZATION
Enroll your entire organization to maximize results and create a culture of philanthropy.
"Our entire board is now excited about fundraising."
Group support and accountability in the community Facebook Group.
"The community was so helpful and supportive."
You'll get incredible support, community, accountability, and access. Here's how it works:
accelerate your results with a BONUS library of fundraising masterclasses
Deep dive into fundraising tactics like story telling, crowd funding, events and more. Learn from industry experts and raise more money, faster.