I get it. Most people
You need to raise money for your important work, but you're struggling to get it right. Most people can't imagine anything worse than fundraising. Maybe it "feels like begging" or there's just "too much donor fatigue and competition."
Whatever the reason, you are not alone.
But imagine if you could raise money and feel amazing in the process.
Imagine attracting people to your organization who are inspired and excited by the work you do.
They’re going to be giving, because you’ve tapped into their hearts and aligned their dreams with your organization’s ambitions.
Imagine what this means for the incredible work of your organization.
How effectively can you magnify its impact with another $1000? Or $5,000? What about $50,000 or even $500,000? What impact does that have on the community you serve? What does your organization’s future look like with a stable and growing source of revenue with donors who are connected and committed?
Imagine if fundraising was fun, energizing and thrilling, because you get to be authentic, natural and still successful!
I'm on a mission to make great fundraising is achievable for small nonprofits like yours.
Your step-by-step road map.
what the fundraising! is a live, online, eight-week program where I walk you through the exact steps you need to take to raise more money for your organization in a way that feels good, even great.
I'm with you every step of the way, coaching you on your organization's specifics and holding your hand where you get stuck.
Because I’ve seen it and I’m sure you see it too. Small organizations that are doing incredible work. Work that is game changing, innovative and urgent. I’ve also seen the real, sweat-breaking, and heart-aching struggle of organizations who just can’t get fundraising right. I’ve seen incredible ideas whose time has come, never get off the ground. I’ve seen organizations shut down and close shop because they couldn’t raise money. And I’ve seen great organizations stall, because status-quo is easier than fundraising.
You deserve better and your community deserves better.
Fundraising can unlock your ability to change the world.
Adil raised $5,000 in his first ask.
Cindy really helped me articulate my passion and find my authenticity that gave me the confidence to find my fundraising groove.
In my very first ask I raised $5,000! It feels amazing to raise money for the causes I care most about in a way that feels really me.
Adil Dhalla, Centre for Social Innovation
what the fundraising! transformed our organization. We not only raised $4,000 in just 3 months, but we enjoyed doing it. Our entire board is now excited about fundraising. Yes, excited. About fundraising. The best part of the program is that it is so practical. I could literally put the lessons to work right away.
Hannah McGechie, Ten Oaks Project
Hannah's organization raised $4,000 of new money in just 3 months!
Moe's organization secured a major, $50,000 partnership
Cindy's break-it-down approach in what the fundraising! has helped us modify and improve our fundraising efforts. Small changes have been yielding big results! We've raised $1,000 in 3 months and then secured a new, $50,000 partner by using the skills we've learned in what the fundraising!
Moezine Hasham, Hockey for Youth
what the fundraising! is your path to raising more money without the "icky" factor.
Through what the fundraising! I take fundraising and make it straightforward and comfortable. Without feeling like you're begging or selling your soul.
You see, I’ve taken everything I know about fundraising, everything I’ve learned over 15 plus years at both small and large organizations, everything that has helped me raise over 10 million dollars for various causes, and I’m putting it into something that everyone can learn.
I want to help you be your authentic fundraiser and lead the change you want to see in the world by inspiring others.
8 live (online) lessons (20 minutes each) followed by 40 minutes of coaching and support to bring the lessons to life.
"Cindy' clearly cares about our success and the live sessions were incredibly helpful."
LIVE LESSONS AND COACHING
FOR YOUR ENTIRE ORGANIZATION
Enroll your entire organization to maximize results and create a culture of philanthropy.
"Our entire board is now excited about fundraising."
Group support and accountability in the private Facebook Group.
"The community was so helpful and supportive."
You'll get incredible support, community, accountability, and access. Here's how it works:
I wholeheartedly believe in the transformation you will experience through what the fundraising! but I want you to feel confident in trying it out for yourself! That's why I have a 100% risk-Free Guarantee. If you do the work and if you aren't satisfied, I'll give you a full refund.
Extend your learning and action through the VIP mentorship program. This is the place for small nonprofits to make it happen. And by "it" I mean serious fundraising growth. The VIP mentorship is an experience that is designed to help you focus, connect and create a robust fundraising program for your organization. This is for executive directors or fundraisers who want to take their fundraising game to the next level.
small group mentorship (max 10 people) for 6 months
weekly hour-long mentorship sessions, deep diving into your current and most pressing fundraising needs
focus on strategy, planning and implementation
library of fundraising masterclasses
Deep dive into fundraising tactics like story telling, crowd funding, events and more. Learn from industry experts and raise more money, faster.
Address the elephant in your boardroom through this training on board giving - why your board should give and how to encourage it.
(expires Sept. 13)
I know databases are like a black hole for small nonprofits, so let us recommend two or three that might meet your needs. A good database can save a lot of time and frustration!